The joint venture between Crown and Company (owners of Aspen Snowmass) and KSL of 12 resorts in North America finally has a name with a multi resort pass to follow soon.
The company announced the purchase of Intrawest (Steamboat, Winter Park, CMH and more) last year quickly followed by Mammoth and Squaw then followed up late last year with Deer Valley. Vail Resorts Epic Pass may be feeling a tad nervous around about now.
Alterra Mountain Company is a new destination group that, according to their press release “is changing the landscape of the mountain resort industry.” The company has been created by KSL Capital Partners (owners of Squaw and Alpine Meadows) and Henry Crown and Company.
Five states and three Canadian provinces make up the company’s resort portfolio – Steamboat, Winter Park in Colorado; Squaw, Alpine Meadows, Mammoth, June Mountain, Big Bear Mountain in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario, Deer Valley in Utah and CMH Heli skiing in British Columbia.
The company launched their website and new logo (below) today.
Aspen Snowmass is not part of the Alterra Mountain Company though we expect them to be part of the multi resort pass in some way, shape or form with the upcoming announcement of new season pass products across all mountains.
The folks at Alterra say “the name Alterra is a fusion of the words altitude and terrain/tera, paying homage to the mountains and communities that form the backbone of the company.”
The press release reveals the company to be “rooted in the spirit of the mountains and united by a passion for outdoor adventure.”
Watch this space for news on the new season passes.