Whether you’re chasing the powder, planning your next snow trip, or just looking for new gear and inspiration, the 2025 Snow Travel Expo is your launchpad to winter adventure.
This free one-day event brings together over 70 snow travel pros from across the globe, including Japan, Canada, the U.S., Europe, New Zealand, Australia, South Korea, and beyond.
Whether you’re a seasoned skier or still figuring out exactly where the mountains are calling you to go, you’ll get direct access to the people who know the ski resorts best.
Here are five things you can’t miss at the expo.
1. Win the snow trip of a lifetime
Free entry and a chance to win epic snow holidays? Yes please. Just by registering, you’ll go in the running for major prizes, such as:
- A dream trip to Whistler Blackcomb, flying Air Canada, with seven nights at the Fairmont Chateau Whistler, heli-skiing, lift passes, gear rentals, ziplining, thermal spas, and more.
- A getaway for two to Aspen Snowmass flying Delta Air Lines, including luxury accommodation, lift tickets, rentals, and transfers.
- A snow-filled escape to Niseko, Japan, with six-day lift passes and gear hire included.
- A 2025/26 Ikon Pass, unlocking more than 60 resorts around the world, from Thredbo to Colorado.
Just don’t forget to register online to enter. Did we mention entry is FREE?
2. Get the inside scoop from the snow experts
Whether you’re planning a Japan powder mission or your first venture to a European ski season, you’ll be chatting face-to-face with the experts who live and breathe the snow life.
Meet reps from iconic global resorts, snow tour operators, gear brands, airlines, heli-ski companies, and more, all under one roof. You can discover that Alaskan heli adventure you’ve been thinking about forever, get the best deals direct from a tour operator or have a ski resort rep talk you through their favourite run.
3. Soak up the inspiration at live presentations
All-day talks and travel inspo sessions are part of the magic. Think pro tips on snowboarding in Canada, secret ski spots in Japan, working holidays, heli-ski adventures, and gear must-haves.
Topics this year cover everywhere from Tohoku Japan to skiing in China and discovering the snow of Wyoming, all the way through to everything you need to know ahead of the 2026 Winter Olympics Games in Italy.
It’s real-world advice, straight from the people who’ve done it all. Check out the full schedule for Melbourne here and Sydney here.
4. Grab a drink and chill at the après lounges
It wouldn’t be a snow expo without a little après!Stop by the Ikon Pass Après Lounge for a celebratory champagne while you map out your snow trip, or drop into the Colorado Mile High Ski Bar for a cheeky drink and a chat.
Once you’ve rested the legs and had a drink or two, it’s time for photos. Try the Ski Utah Photo Booth, because who doesn’t want a souvenir snap from a snow-themed day out; or there’s the resident St Bernard dogs at the show, who make for the perfect Instagram selfie.
5. Discover the latest gear
Whether you’re in the market for new skis, boots, outerwear or accessories, the Expo is stacked with the latest snow gear from top-tier retailers.
Test, browse, ask questions. This is your chance to see what’s new before you hit the slopes. Try on a pair of new boots, find a new snowboard or discover the latest eSim… all while the kids entertain themselves on the climbing wall.
When and where
Melbourne: Sunday, May 18 | 9am – 4pm | Melbourne Convention & Exhibition Centre, Southbank (Door 9)
Sydney: Sunday, May 25 | 9am – 4pm | ICC Sydney, Darling Harbour (Hall 7)
