WHAT WE DO
WE ENGAGE WITH MAINSTREAM SKIERS & BOARDERS THAT TRAVEL
Australasia’s leading ski and snow travel, lifestyle, news and views blog site. We are journalists first, influencers second. Our original content focuses on snow news, travel guides, fit2ski, opinion/humour/editorial, athletes, competition and more.
Our Facebook community is engaged – highly engaged. We reach 7 figures of eyeballs every month.
Join at your own risk, our group members are vocal devotees of skiing and riding in Japan, Australia, New Zealand, USA and Canada. You’ll find yourself chatting for hours.
We started a social movement to get more laydeez, dames, chicks and gals of every shape and size, age and ability skiing and snowboarding on social media.
We publish curated content across our Instagram page through posts, stories and IGTV. Our audience is highly targeted and niche influential.
Air New Zealand, Club Med, Hoshino Resorts, SkiJapan.com, Destination British Columbia are just some of the clients we work with to create branded video content that we share on our channels.
Our 35k + database of dedicated skiers and snowboarders love to be first with the news. We send them a weekly update of everything new and on point in the world of snow travel relevant to them.
We offer 7 day detailed snow forecasts for Australian and New Zealand resorts each southern winter.
WHY you want to work with us
you do, you really really do
We create and curate emotive and informative content for mainstream skiers and boarders that travel.
That's our official statement, anyway. In reality we hit our readers where it counts, in the heart, in the gut, in the mind. They come to us because they trust our words, our transparency, our candour and they tell others to do so too.
You don't have to convert our readers to skiing and snowboarding, they already love it and they have the money to travel, to buy hardware, outerwear and more.
% of our readers are cashed up.
% of our readers are super super smart, 63% are university graduates.
% of our readers travel.
% of our readers ski/ride domestically