Remember that Aussie helmet company, Anti Ordinary, that saw snowboard legend Travis Rice don their lid for his elite Natural Selection competition this northern season just gone?

Well they’re giving back this southern season with a new “Tip a Lifty” campaign.

The premise is simple, they want to thank the crew who dedicate their days and nights to make sure we can get out there on the mountain. From groomers working overnight, park crews shovelling daily, lifties who are always smiling, and ski patrol who are there when it goes wrong. 

How do they plan to do that? By halting marketing and advertising spend for a full day on June 21 and instead dedicating $50 from every A2 helmet sold within that 24 hours to their Tip a Lifty fund. 

Of course it’s a marketing ploy of its own, we’re not stupid. But neither are they, because it’s one that benefits others and gives back. You need a helmet, mountain workers need to feel appreciated, you want to feel good about your purchase, they want to support the industry that supports them – win win, right?

The team will then take that cash this season and ride around spreading love to the people who make the snow world go around, filming as they go, so you see where and to whom each dollar goes. It’s a throw back to grass roots marketing of yesteryear.

Better yet, if you work on the mountain in any capacity and tag @antiordinary in an Instagram Story while you’re out working on the hill on June 21 you’ll also go into the draw to win a new A2.

Founded in Brisbane by industry outsiders who see the snow world differently, Anti-Ordinary’s A2 helmet has been seven years in research and development. It looks like a beanie and has 85 different parts that come together to fit every head perfectly while remaining rock solid.

The good news is the A2 Helmet surpassed both EN1077 and ASTM F2040 certifications with flying colours, which means it’s super brain safe. If you like to geek out on safety and technology then read more about it here. 

Anti Ordinary exclusively sell online direct to consumer to keep their RRP as low as possible for a helmet that understandably costs four times more to make than a traditional one.

With a commitment to do one thing, brain protection, and do it well, the team are on their way to global domination.

Just ask Travis Rice.

Travis Rice competes in Australian "beanie helmet" in Natural Selection Tour