When BMW and The North Face get together to create an outdoor style camper, you know it’s going to be seriously styling.
The auto brand and outdoor brand collaborated on a new camper concept created by Designworks and unveiled at the global consumer electronics tradeshow in Las Vegas this week.
The camper was created alongside a virtual reality experience to showcase a new fabric innovation from The North Face called FUTURELIGHT.
A unique Nanospinning technology has created the world’s most advanced, breathable, waterproof material. The FUTURELIGHT camper is made from an outer fabric shell stretched over a geodesic dome. The idea is to showcase how FUTURELIGHT fabric can be used beyond outdoor apparel.
The revolutionary Nanospinning process used to create FUTURELIGHT™, has allowed the The North Face designers to add air permeability into the membrane of a fabric for the first time. The process creates nano-sized holes, allowing for incredible porosity while still maintaining total waterproofness, letting air move through the material and provide more venting than ever before.
“We combined both physical and digital worlds to showcase this material, ensuring the holistic vision of the brand was clearly communicated, while giving people a real ‘hands-on’ experience,” said Laura Robin, Designworks LA Studio Director.
“Thinking about extreme performance in new and unexpected ways from our experience of working across multiple industries, helped us to provide consumers with a unique and never before seen insight into the very heart of the material and its key attributes.”
FUTURELIGHT™ will first become available to consumers in The North Face Fall 2019 product line and will be featured across the brand’s pinnacle performance collections.