Vail Resorts donate to local communities during coronavirus crisis

Whistler Blackcomb.
Vail Resorts have been putting money (and food) where their mouth is this week during the coronavirus crisis. The company has been and giving back to the communities that keep them in business with literally tons of food and millions of dollars of support.
After closing all their North American resorts due to the Covid-19 crisis, they donated more than 50 000 pounds (22 679kgs) of excess food to 30 local food banks, schools and community organisations in local areas from British Columbia to Colorado, New Hampshire, Tahoe, Vermont and beyond.

In British Columbia, Whistler Blackcomb donated approximately 20 pallets of food. Food from their warehouse was delivered to food banks in Whistler, Pemberton, and Squamish, and six pallets of food were sent to Vancouver and the Fraser Valley to support various charitable organizations, food banks, and soup kitchens.  The resort also donated 2,000 CLIF BARs to the Whistler Food Bank.

In California, a Northstar California Resort truck, loaded to maximum capacity, delivered food to the Tahoe Truckee Unified School District (TTUSD). This food will be used to continue the student lunch program, which provides free meals to kids under 18, now through grab-and-go meals that can be picked up every weekday.

In Colorado, Leadville Mayor Greg Labbe and a local team picked up approximately 4,000 pounds of fresh produce and food items from the Keystone Resort warehouse. The food was delivered to the St. George’s Episcopal Church for community meals and food distribution.

Katz donates $2.3million

Meanwhile, CEO Rob Katz, and his wife, Elana Amsterdam announced a personal donation of more than $2.5 million to provide immediate support for both Vail Resorts employees and the mountain towns where the Company operates. 

Katz will donate $1.5 million in immediate emergency relief grants that will benefit more than a dozen local organizations providing critical services in Eagle, Summit and Gunnison counties in Colo.; Park City, Utah; Lake Tahoe, Calif.; Whistler, B.C.; Vermont; Stevens Pass, Wash.; and Jackson Hole, Wyo. (home of Grand Teton Lodge Company).
An additional $1 million is being donated by Katz to create a new fund within Vail Resorts’ EpicPromise Employee Foundation, which helps the Company’s employees respond to unpredictable setbacks, including medical events. This fund will help meet the increased need for assistance due to the impacts of COVID-19, ensuring that the Foundation has the resources to address this challenge.
“I cannot recall another moment in my lifetime that has caused so much disruption to our lives – to our work, to our health and to our communities” said Katz.

“Throughout this incredibly challenging time, two of our absolute priorities have been, and will continue to be, the health and wellbeing of our employees and mountain communities. What makes our resorts so special is where they’re located and the passionate people who live there. As we navigate this situation, it’s essential we continue to support our employees and the vitality of our communities, providing partnership when it’s needed most.”
The donation will be distributed through the Katz Amsterdam Charitable Trust, which was established to support mountain communities, with an initial focus on eliminating the stigma of mental illness and increasing access to mental and behavioral healthcare.

Since 2016, the Trust has donated over $10 million total, including nearly $6.5 million in mental and behavioral health grants, to communities where Vail Resorts operates.

11 ways to keep the ski and board dream alive while in lockdown

Rachael Oakes-Ash is the name behind @misssnowitall and the founder of A long time travel and lifestyle journalist and ski writer, she's been published in ESPN, TIME, Wallpaper*, Action Asia, Inside Sport, Australian Financial Review, Emirates Open Skies, Conde Nast Traveler and more. She was the Fairfax snow blogger from 2007 to 2017 and the Southern Hemisphere editor for OnTheSnow. Rachael is also a documentary producer, author, radio announcer and humorist.