The women’s outerwear brand serving up hi-tech, great fit and good value

ROJO

Is it possible to make outerwear that fits, is technical and good value? This brand thinks so.

It’s every female snow lover’s battle: finding outerwear that actually fits well, performs in the elements, keeps you warm and dry, looks and feels good and doesn’t break the bank completely. 

If you don’t fit the one-size-fits-all (8-12) mode of most ski and board outerwear on offer, then it’s choose from the blokes range and roll those pants up or give up skiing and boarding (uh, not an option). 

Thank the snow gods for Aussie outerwear company, ROJO Outerwear, co-founded in 1987 by textile designer Jo Buckle and Roe Clapham and created for women by women. Translated? More size options for real women and no more pink and purple colour palettes only. 

The company is home grown, starting out at Mt Buller with Jo and Roe’s hand-painted colourful headbands then beanies to stand out on the slopes. Today the brand produces everything from base layers to boots, goggles, headwear, socks and, of course, jackets and pants.

The original prints are created by in house designers with regular design collaborations with independent artists. The result is fashion forward silhouettes with prints unique to the ROJO Outerwear brand. 

The brand ticks off the three most important elements of any kind of ski gear. The fit and details, the technical elements and competitive value. Snaps for ROJO Outerwear.

The fit and feel that matters

Gone are the days of ladies ski gear playing second fiddle to the dudes. ROJO Outerwear pays attention to what makes women feel good in ski gear, and make the effort to produce stylish gear with a classic, flattering fit, with everything from skinny-fit to comfortable, roomy pants, along with bibs and a variety of jackets in the range.

The best part is the the way the flattering classic designs make you feel. Like a snow rockstar, because you look like one.

ROJO Outerwear also know the battle of shopping for ski pants and jackets, trying to find anything that goes over a size large or extra-large. They cater for sizes up to a 6XL in pants and a 22 in jackets.

No shame, just inclusiveness for all sizes, giving everyone the opportunity to get on the snow and feel great while doing it.

The technical parts that matters

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ROJO Outerwear may be an Aussie brand, but they understand snow – and their gear will take you through all kinds of conditions, from the sunshine bluebird days to the wet, cold and windy days we can get on the slopes down under.

The outerwar range starts out at 10,000mm of breathability and 10,000mm of waterproofing, and goes all the way up to 20/15k, including features such as powder skirts, zip ventilators, that all-important insulation and sealed seams.

The tech doesn’t end with the outerwear. ROJO Outerwear après boots are designed to conquer snowy footpaths while being warm, breathable and cute; and they pair perfectly with the socks, which feature a technical wool blend with a superior fit and no itch.

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Layer up with the microfleece shirts designed to keep you warm and comfy while still being super functional for a hike or cross-country ski; grab a pair of goggles with anti-fog and anti-scratch technology; and finish up your accessorising with a pair of gloves, featuring a variety of technical fabrics like Primaloft®, Thinsulate® and Hipora® to keep your fingers toasty warm and dry all day long.

And when the ski season’s over in Australia, you can still pack up your gear and take it overseas, where it’ll perform just as well on the Canadian/US/Japanese/European slopes.

Competitive value that matters

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The crew at ROJO Outerwear have created a competitive place in the market with attention to detail, technical aspects and fit that makes you feel good AND they’ve done it without hiking prices sky high. 

ROJO Outerwear’s premium lines pack some serious punch with attention to detail and all the technical features desired. The Task Jacket boasts 15k/10k ratings, 60gm insulation, fully sealed seams, powder skirts, chin guards, hand warmer pockets, pit zips, goggle pockets, sound system zip pockets, zip pass pockets and so much more and comes in at a cool $349.99.

The entry level price for everything from base layers to mid layers and beyond won’t sting either. You’re looking at pants that start at the $149.99 mark; jackets from just $199.99; base layers from $49.99; socks from $19.99; gloves from $29.99; boots from $59.99; and goggles from $54.99.

That’s an entire ski outfit for less than it might cost for a few days’ worth of lift tickets.

Not bad, not bad at all.

One last thing…

Shopping for more than just yourself? There are equally well-priced kids ROJO Outerwear ranges for girls aged zero and up. The boys and men in your life aren’t left out either, with a range of technical outerwear and base layers also available for them in the Elude range.

WIN a top to toe ROJO Outerwear wardrobe!

We’re giving away $1000 ROJO Outerwear wardrobe on Instagram plus weekly prizes in our #showusdagirls Facebook Group. Find out how to win here. 

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