Sochi fashion wars – the best and worst national uniforms

As usual the Olympics have produced some shockers and some winners in the fashion stakes already before an athlete has even walked into the stadium.

Prince Hubertus von Hohenlohe is a lucky Mexican. As the second oldest Winter Olympian in history and the sole team member in the Mexico Olympic Team he gets to wear this as his ski racing uniform. Yes laydeez he is a real Prince.


This has got to win the best outfit for Sochi before the Winter Olympics have even started.

We know that the Americans have to endure wearing this Ralph Lauren monstrosity circa 1920 college pep rally when entering the stadium at the Opening Ceremony so there’s definitely no competition there.


The Czechs look like Ali G got caught in a racoon trap. Enough said.

CTK Photo/Roman Vondrous
CTK Photo/Roman Vondrous

And the Russians are just a colour purple away from a rainbow fingered flag. Bags not be the one to point this out to Putin.

Anyone else see the rainbow flag, sorry finger, irony in Russia's uniform for Sochi 2014 Photo: REUTERS/Sergei Karpukhin
Anyone else see the rainbow flag, sorry finger, irony in Russia’s uniform for Sochi 2014 Photo: REUTERS/Sergei Karpukhin

Who can forget the Norwegians clown curling pants at the last Olympics? If you got it, flaunt it we say.


So they are, again, in 2014.

The Estonians have incorporated live huskies into their uniforms for much needed added security.

Screen Shot 2014-01-28 at 9.15.08 PM

The Netherlands team will be serving drinks at the pointy end of the plane.

Screen Shot 2014-01-28 at 9.15.31 PM

And the French, well, they have Lacoste on their side. Just in case they want to play tennis.

Screen Shot 2014-01-28 at 9.16.11 PM

Looks like Latvia left the price tag on the scarf. Let’s hope they kept the receipt.

Prezentē Latvijas Olimpiskās komandas tērpus Sočiem

The Mongolian team and their body doubles sport the latest in communist casual.

Schermata 2013-11-13 alle 11.33.18

Aerbaijan’s five athletes will be able to double as Christmas Elves come December.


Burton are clearly on the brink as they patch together the USA snowboarding outfits from fabric found on the cutting room floor.


Russian male snowboarders will look surprisingly good.


Though not sure why Australian brand Roxy have done the women’s. I’m expecting an HQ move to Moscow and a rebrand from Roxy to Tetyana if all goes well.


Which uniforms get your thumbs up?

Rachael Oakes-Ash is the name behind @misssnowitall and the founder of A long time travel and lifestyle journalist and ski writer, she's been published in ESPN, TIME, Wallpaper*, Action Asia, Inside Sport, Australian Financial Review, Emirates Open Skies, Conde Nast Traveler and more. She was the Fairfax snow blogger from 2007 to 2017 and the Southern Hemisphere editor for OnTheSnow. Rachael is also a documentary producer, author, radio announcer and humorist.


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