How you can help the Aussie snow brand giving to the homeless

This Thursday, October 10, is World Homeless Day and one Aussie outerwear brand is doing their bit to help the homeless.

XTM Performance already run their annual Heat the Homeless campaign, collecting used ski and winter jackets to distribute to the homeless in winter. 

This Thursday they will be donating 50% of all their online sales to the Australian charity, GIVIT. 

All proceeds raised by XTM Performance on October 10 will be donated to Australian charity GIVIT, who already partners with XTM as part of their Heat the Homeless appeal.

 “GIVIT have helped us so much with our own Heat the Homeless Appeal that to me, this seemed like a great idea to give back to them and raise even more awareness for homelessness across Australia” said XTM Performance founder Pete Forras.

World Homeless Day, now in its tenth year, was created to draw attention to homeless people’s needs locally and provide opportunities for the community to get involved in responding to homelessness. 

The Australian Bureau of Statistics reports 116 000 people homeless in Australia in 2016 and a 28% increase in Australians over 55 experiencing homelessness. 

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Rachael Oakes-Ash is the name behind @misssnowitall and the founder of SnowsBest.com. A long time travel and lifestyle journalist and ski writer, she's been published in ESPN, TIME, Wallpaper*, Action Asia, Inside Sport, Australian Financial Review, Emirates Open Skies, Conde Nast Traveler and more. She was the Fairfax snow blogger from 2007 to 2017 and the Southern Hemisphere editor for OnTheSnow. Rachael is also a documentary producer, author, radio announcer and humorist.