Every year I get ‘accused’ of advertising for Aldi. When I wrote this satire piece people asked how much Aldi had paid me? For the record, nothing. Then I dared to reveal the Aldi range this time last year and, well, the ski industry called me all sorts of names. So, I wrote this.
Now it’s May 2018 and the Aldi Ski Sale has been announced for Saturday, May 19 and whether I reveal the range or not you can be guaranteed there will be a line up at your local Aldi. Why? Because Aldi ski gear is cost effective, great for entry level skiers, and allows many to save on outerwear so they can afford to take a ski holiday for a few days longer.
Once again, Aldi have not paid me, though I wish they would. Consider this post a public service announcement for our snow community to share the love to help introduce others to the sport we love. Most will go on to upgrade their gear and invest more money into our ski industry through retail and tourism.
This year they’ve upped the ante with their quality control with fully taped seams, waterproof ratings, breathability and wind resistance. All important factors for skiers and boarders hitting the slopes of Australia and New Zealand. Though we’d like to see more information on their sustainability, production ethics and eco conscience and are hoping that will be introduced in 2019.
The 2018 Crane ‘Snow Extreme’ line is a new range of specialist snow wear created for both casual and serious users of all ages, with high product functionality. For alpinists and hardcore users, the INOC ‘In Need of a Challenge’ range is ALDI’s premium ski apparel line for this year, suitable for all seasons and featuring superior functionality across both clothing and accessories.
I’m not saying that Aldi will have better gear than Patagonia, The North Face or other long term adventure brands that specialize in the elements. But they are affordable for the average Australian family and that makes skiing and snowboarding more accessible. Think of them as entry level training wheels outerwear to be used for a week to two every year. Those who become obsessed with snow, and who can blame them, will no doubt start to seek out other more technical focused gear as their ski and snowboard skills progress.
Until then, you can check out the full range on their website, launched today. In the meantime, check out our pick of what we think will be hot items in Aldi’s sale catalogue come May 19.
Kids and teens
Kids ski socks start at $6.99, base layers from $14.99 and jackets and pants from $29.99.
Expect base layers from $19.99, jackets and pants from $49.99.
From goggles and helmets from $19.99 to beanies, touch screen gloves, balaclavas and more.
You can peruse the Aldi website prior to the sale but you can only purchase in person at an Aldi store from Saturday, May 19.