Aspen Snowmass launch outerwear brand ASPENX inspired by pros

Aspen Snowmass introduces its first line of custom-built, innovative, premium, outerwear pieces this year. The outerwear brand ASPENX – has evolved from the newly designed and produced Aspen Snowmass employee uniforms.

ASPENX, is a new premium apparel and experience brand from Aspen Skiing Company. The Ajax launch line is comprised of the Ajax Jacket, Insulator and Pant and inspired by mountain ski patrol and ski instructor professionals. Aspen Snowmass is the first ski resort operator to create custom uniforms for their entire staff.

Purpose-built by Aspen’s industry-leading mountain professionals, who wear a version of the kit across the four mountains of Aspen Snowmass. Made with GORE-TEX® 2L nylon fabric, the Ajax Jacket and Pant blend advanced ventilation, durable protection, thoughtful accents, and a refined style.

The Ajax Insulator features Primaloft Gold Insulation, and was designed to layer with the Ajax Jacket and Pant. The kit features custom art from Paula Crown on the interior lining of the jacket.

 

“After listening to feedback from our employees regarding their on-mountain needs, we knew we could apply their expertise to purpose-building an apparel system for the four mountains of Aspen Snowmass,” says Erin Sprague, Chief Brand Officer at Aspen Snowmass.

“Our guests often ask our Ski and Snowboard School Professionals about their gear, so we launched the inaugural ASPENX Ajax Line, to offer a version of our professional pieces to our loyal Aspen Snowmass skiers and riders.”

The Ajax Jacket, Pant and Insulator will be available for purchase at the new ASPENX retail space opening in Gondola Plaza, at select Four Mountain Sports stores and online at www.aspenx.com starting Dec. 1, 2021.

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Rachael Oakes-Ash is the name behind @misssnowitall and the founder of SnowsBest.com. A long time travel and lifestyle journalist and ski writer, she's been published in ESPN, TIME, Wallpaper*, Action Asia, Inside Sport, Australian Financial Review, Emirates Open Skies, Conde Nast Traveler and more. She was the Fairfax snow blogger from 2007 to 2017 and the Southern Hemisphere editor for OnTheSnow. Rachael is also a documentary producer, author, radio announcer and humorist.