Ikon Pass announced some changes to the 2020/2021 pass earlier last week with extended payment options and further discounts. Now they’ve gone one step further with Adventure Assurance.
The program allows 2020/2021 Ikon Pass holders to defer their pass until 2021/2022 should they choose to. So now you can purchase a pass for next season but defer it to the following if needed.
The initiative is designed to alleviate uncertainty and provide flexibility to 20/21 Ikon Pass holders by offering the choice to defer adventure to the following season for any reason with no fee.
Regardless of 20/21 Ikon Pass purchase date, between September 10 and December 10, 2020, Ikon Pass holders can choose to defer the value of their 20/21 Ikon Pass toward any single Ikon Pass product available for the 21/22 winter season.
“In addition to the double renewal discounts provided for the shortened 19/20 winter season, we are now offering Adventure Assurance, the ability to defer a 20/21 Ikon Pass to winter 21/22, for any reason, with no fee” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company in a press release today.
“We understand skiers and riders may feel unsure about the future and it may be difficult to commit to adventures still months away. We hope this new option enables them to feel the confidence to purchase today, or whenever they are ready.”