Love is in the Sochi air – athlete valentines

How Sochi Olympians, volunteers, media and supporters celebrated Valentine’s Day.

It is official. Sochi is Tinder Town.

Snow It All reporter Natalie Peters revealed the British athletes obsession with the online app before the games had even begun. Kiwi athlete Possum Torr was one of the first to make a tongue in cheek social media reference to her Tinder obsession which the rest of the media world took seriously prompting the following.

Possum Tweet

Now Tinder has revealed a 400% day on day increase of new Sochi users since the start of the games.

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Rachael Oakes-Ash is the name behind @misssnowitall and the founder of SnowsBest.com. A long time travel and lifestyle journalist and ski writer, she's been published in ESPN, TIME, Wallpaper*, Action Asia, Inside Sport, Australian Financial Review, Emirates Open Skies, Conde Nast Traveler and more. She was the Fairfax snow blogger from 2007 to 2017 and the Southern Hemisphere editor for OnTheSnow. Rachael is also a documentary producer, author, radio announcer and humorist.

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