Alterra Mountain Company reinforces its commitment to growth and investment in its family of 12 mountain destinations by announcing its initial capital improvements, with an investment plan totaling more than half a billion dollars over the next five years, spending $130 million for winter 2018/2019.
Alterra Mountain Company, created in 2017, is comprised of 12 mountain destinations spread throughout five states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.
The $555 million budgeted improvements will be invested broadly to elevate the guest experience and introduce innovation and technology through new chairlifts and gondolas, snowmaking, food & beverage offerings, base areas development and access, and new adventurous summer experiences.
Additional capital improvement projects will be announced in the fall.
Highlighted Improvements for 2018/2019
Zephyr Gondola and Increased Snowmaking at Winter Park Resort, Colorado
Accessed from the Village at Winter Park, and replacing the Zephyr Express quad, the new Zephyr Gondola will improve the guest experience by expanding uphill capacity to 3,200 guests per hour, decreasing wait times by 15 minutes during peak season, and providing faster service to the Seven Territories of the mountain and the Lodge at Sunspot.
Winter Park Resort’s 42-year old snowmaking system will be upgraded with state-of-the-art energy efficient systems. Given the mountain’s base elevation of 9,000 feet, with quality snowmaking the destination has the ability to extend season operations to enhance early season offerings.
Canyon Lodge & Summer Activation at Mammoth Mountain, California:
Canyon Lodge sees 60% of Mammoth Mountain’s visitors and will receive an innovative redesign over the next two years, positioning it to become the Day Lodge of the future. An enhanced guest arrival will include new retail space, user-friendly access to rentals and ticket windows, innovative food and beverage services, and a redevelopment of the popular snow beach area.
A new summer adventure sport offering will be available for fall 2018 at Main Lodge at Mammoth Mountain, complete with adrenaline-pumping thrill experiences, including the longest top to bottom zipline tour in North America, in the combination of the two spans, plus a via ferrata rock climbing experience suspended on the mountain face, and junior ropes courses.
Bear River Restaurant, Steamboat, Colorado
Steamboat’s most popular slopeside après ski destination is getting a complete overhaul and new design, including new kitchen, enhanced menu options, and the enclosure of a portion of the outdoor space to increase seating capacity by 72 seats.
Snowbowl Chairlift at Stratton, Vermont
The new Snowbowl Chairlift will replace the 31-year old fixed grip quad with a high-speed detachable lift that will increase beginner skier accessibility, alleviate mountain choke points, and will enhance the guest experience with a quicker ride to the summit.
Lowell Thomas Chairlift and Increased Snowmaking at Tremblant, Quebec
The Lowell Thomas Chairlift will be replaced with a high-speed 4-passenger detachable chairlift, increasing uphill capacity by 33%. Energy-efficient snowmaking capacity along the upper portion of the Algonquin Trail will be increased by 50%, offering visitors earlier access and more reliable snow conditions.
Base Area Improvements at Big Bear Mountain Resort, California
Development at Bear Mountain will include enhancement to existing facilities, common pedestrian areas and the learn to ski area.
Snowmaking Overhaul at Snowshoe, West Virginia
Snowshoe’s current snowmaking system will be replaced with a state-of-the-art system that will increase snow making capabilities allowing for significantly more trails to open in early December, and drastically reduce electricity usage.