PE Nation launch Sustainable Snow ski + snowboard range

If you haven’t heard of P.E. Nation by now then you clearly haven’t been doing the Bondi to Bronte walk of a morning or downing a green juice after pilates.

The coveted cult-turned-high-end-mainstream “active streetwear” brand founded by Pip Edwards and Clare Tregoning in 2016 is an Australian go-to for relaxed vibrant living. You can look good while you look like you workout without ever working out. Winning.

Now they’re stepping into the snow world with their first standalone snow collection launching today.

After a colab with DC two years ago they’ve gone out on their own and created a 15 piece Sustainable Snow Collection for skiers and snowboarders hoping to channel St Moritz in their summer lounge room, at least until we can travel again or hit the Aussie slopes, whichever comes first.

Expect recycled fabrics, knits, stretch and bright contrasting colour hues alongside neutral and monochrome in a snow apparel range that’s fashion forward, for those who like village après hour and gondola ride selfies as much as schussing on the groomers.

Pants are stretch, there’s a bib, all fur is faux and detachable and all suits are made from a recycled polyester mix with a recycled polyester fill with 3M Thinsulate Insulation. Leggings feature elastic stirrups and mid layers are made from 100% Merino wool.

Add 20k water proofing, helmet compatible hoods, heat sealed seams, thumb holes, velcro wrist straps, snow guard hems and sizes S to XL.

Digitally try before you buy with an AR Insta filter

The crew at P.E. Nation have also created an Instagram filter so you can “try before you buy”. You can try on three key pieces from the collection by using the filter and check yourself out in a 360 degree universe in a branded snow environment.

If you love yourself in the jacket then you can make it yours via the shop option in Instagram. The ultimate digital farshun experience right there.

Check out the full collection here.

READ MORE
Lord Howe, the adventure lovers island just 2 hours from Sydney

Rachael Oakes-Ash is the name behind @misssnowitall and the founder of SnowsBest.com. A long time travel and lifestyle journalist and ski writer, she's been published in ESPN, TIME, Wallpaper*, Action Asia, Inside Sport, Australian Financial Review, Emirates Open Skies, Conde Nast Traveler and more. She was the Fairfax snow blogger from 2007 to 2017 and the Southern Hemisphere editor for OnTheSnow. Rachael is also a documentary producer, author, radio announcer and humorist.